Terms and Conditions


Affiliate: is the entity or legal person who after approving this agreement will promote the Company’s brands and its services according to the terms of this agreement.

Affiliate Account: is the account that the Affiliate will create on the Company’s technical platform. The account will be created by the Affiliate and approved by an Affiliate Account Manager.

Affiliate Account Manager: is an employee or representative of the Company who is authorised to manage the relationship between the Company and the Affiliate. Bonuses: any free money or bets that are given to New or Existing Customers to utilise as payment for stakes. These can be and are not limited to “free money”, “free bets”, “free spins”, “money back”, vouchers, rebates, discounts, goodwill gestures.

Brand: any brand that is operated by the Company.

Commission: is the compensation that the Affiliate will receive based on the agreed Reward Plan.

Company: is Playbook Gaming Limited (Company), registered under the laws of England, registration number 10889074, its office at No 1 Poultry, London, EC2R 8EJ

Confidential Information: is any information that is required to be private, such as information with commercial value in terms of technology, reporting, financial reports, products, processes, marketing strategies, Customer lists and data, and more.

Content: is the material provided by the Company for the purposes of this agreement. This material is accessible from the Affiliate Account and each Affiliate can have Content tailored for them

Database: all the information stored about Affiliates and Customers, including without limitation Personal Data and contact information, and excluding all other Company databases, as it stands as of the date of this Agreement, and as it stands until the date of termination of this Agreement. The Databases are high value assets which belong to the Company and represent a substantial investment made by the Company.

First Time Depositor: or FTD is a New Customer who has registered and deposited at least the minimum amount with an aim of entering a commercial relationship with one of the Company’s Brands. We can also refer to them as New Depositing Player or Customer.

Gross Revenue: is the Revenue that is generated by Customers after deducting Customer Winnings and Bonuses. For the avoidance of doubt, any bet that is not accepted for a legitimate reason, at the sole discretion of the Company, shall not be considered a settled bet and shall not be included in the calculation of the Gross Revenue.

Intellectual Property Rights: are any rights in computer software (including source codes), databases, know-how, design, copyright, trademarks, logos, service marks, domain names, brands, business names and/or all other rights of whatever nature whether registered or unregistered subsisting anywhere in the world, whether now known or created in the future.

Net Revenue: is the Revenue that remains after the deduction of costs on the Gross Revenue. These costs include but are not limited to: transaction and payment fees, marketing and loyalty costs, bonus costs, operating costs, 3rd party provider fees, chargebacks, fraud costs, tax and betting duties.

Parties: these are the two significant entities who are approving this agreement – the Company and the Affiliate (each one of them is a Party).

Payment Agent: if required the Company can appoint a 3rd party to carry out Affiliate Payments on its behalf.

Personal Data: is any information that is related to Customers and/or the Affiliates. Products: are the betting and gaming products offered to Customers via the Company’s Brands.

Reward Plan: is the financial model that is agreed between the Affiliate and the Company, before the Affiliate commences any activity. Each Affiliate needs to get confirmation from the Affiliate Account Manager that a Reward Plan is in place and can start activities.

Sub-Affiliate: is the entity or legal person who will be referred by the Affiliate and will promote the Company’s brands and its services according to the terms of this agreement. The Affiliate will receive a commission from the Sub-Affiliate’s activities.

Technical Affiliate Platform: is the tool/platform that the Company uses to monitor and track Affiliate activities and performance. All Content, reporting and tracking codes will be stored and accessed via this Platform.

Term: is the period from the date the Affiliate accepts the terms of this Agreement until termination of this Agreement.

Working Day: Monday to Friday inclusive, excluding public holidays and weekends.


  1. This document, also known as Affiliate Agreement, pans out the terms and conditions which are agreed between both parties:

Party 1: Playbook Gaming Limited (Company), registered under the laws of England, registration number 10889074, its office at No 1 Poultry, London, EC2R 8EJ

Party 2: The person or company (Affiliate)

Upon acceptance, the Affiliate will become a member of the Planet Sport Bet Affiliates programme.

  1. All information provided by the Affiliate to the Company should be complete and accurate.
  2. The Affiliate will promote the brand(s) in accordance with these terms and conditions by using authorised Content. In return, the Company will pay out a commission.
  3. The Company reserves the right to alter this agreement at any time and at its sole discretion. These changes will be communicated to the Affiliate via the email address the Affiliate has stored in the Affiliate Account. If the Affiliate does not agree to the changes, then the contract can be terminated. If the Affiliate continues to be a member of the Affiliate Programme, then this will constitute binding acceptance of these changes.

1.1. The Company will use the Affiliate Programme to attract third party partners who will offer their advertising space to the Company’s brand(s) with the ultimate goal of increasing its business by acquiring more First Time Depositing players. The Company is the sole responsible entity of executing this agreement.

1.2. The Company wants to prevent gambling being a source of crime and disorder, being used to support criminal activities or being associated with any misconduct. The Company believes that gambling should be open and fair and intends to protect minors and vulnerable people from being exploited by gambling.

1.3. The Affiliate should respect all objectives as they are stated in 1.2 and agrees to uphold them throughout the term of this Agreement.

1.4. The Affiliate should acknowledge that the Company holds various gambling licenses and is subject to local laws and regulations specific to the gambling industry. The Affiliate should acknowledge that it may be jointly responsible with the Company to the local gambling or advertising authority for any promotion or advertising done on behalf of the Company that is not in compliance with the local laws and regulations.

1.5. The Affiliate will be required to verify their identity as the Company complies with all Anti-Money Laundering Laws and Directives. The Affiliate will need to provide copies of personal and/or company registration and identification documents.

1.6. The Affiliate must confirm that it operates legally and lawfully the assets that would be used to promote the Company’s brand(s).

1.7. The Affiliate shall enter this agreement only if it targets markets where the Company is not prohibited to take bets or advertise. The Affiliate will be exclusively liable for such actions and shall hold the Company harmless and shall fully indemnify the Company for any liability incurred by the Company if it doesn’t comply with the provision above.

1.8. Any costs incurred due to this Agreement are the Affiliate’s responsibility, unless otherwise stated and agreed.


2.1. The Affiliate will need to apply and be accepted to the Planet Sport Bet Affiliates Programme. The Affiliate can apply to the programme from this specific URL: https://affiliates.planetsportbet.com/

2.2. The Affiliate will not be approved until a member of the Affiliate Team deems that the Affiliate complies with the Programme’s terms and conditions and is fully compliant.

2.3. Once the Affiliate is accepted to the programme, then unique tracking links (code) will be used in order to track performance. It is the Affiliate’s responsibility to ensure that any tracking code generated by the Technical Platform is used correctly.

2.4. The Affiliate shall only use marketing material that can be located in the marketing section of the Technical Platform, or that the Affiliate has requested from the Affiliate Team. Any other advertising material created by the Affiliate is forbidden to be used unless approved by the Affiliate Team.


3.1. The Affiliate agrees that it will use the most up-to-date content on its site and other assets, in a manner agreed with the Affiliate Team. No content change is allowed without the consent of the Company.

3.2. The Affiliate agrees to allow the Company’s Affiliate Team to audit all content pieces that refer to the Company’s brand(s) and will make changes if requested within a given time period.

3.3. If the Affiliate decides to place any of the Company’s brand(s) content anywhere else apart from the agreed Affiliate asset, then the Affiliate is obliged to ask permission to do so from the Affiliate Team.

3.4. If the Affiliate would like to use Sub-Affiliates, then the Affiliate needs to obtain the right to do so from the Affiliate Team.

3.5. The Affiliate agrees to follow the Company’s Advertising Requirements, as illustrated in Appendix A and B. For the avoidance of doubt, Appendices A – B form part of this Agreement.

3.6. The Affiliate should take measures and ensure that no content is placed on pages that can target individuals under the legal gambling age.

3.7. The Affiliate is strictly forbidden to purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service which are identical or similar to any of the Company’s trademarks or any other Brand belonging to the Company, or variations thereof in the “domain name”, (i.e. after any prefixes but before the top level domain suffix), or include metatags on the Affiliate Site which are identical or similar to any of the Company’s trademarks. The Affiliate shall not create pages falsely representing any Brand in any social media channels (including, but not limited to, Facebook, Google +, Twitter, etc.).

3.8. In the event that the Affiliate who has agreed to this Agreement sells its business, then this Agreement and all commercial arrangements are automatically transferred to the purchasing company.

3.9. The employees of the Affiliate and the Company, contractors, partners, agents, suppliers and the relatives of the forementioned are not eligible to apply to the Affiliate Programme.

3.10. The Affiliate is prohibited to:

  • incentivise anyone to access its site and register to the Company’s brand(s) via the Company’s tracking links,
  • read, intercept, record, redirect, interpret, or fill in the contents of any electronic form or other materials submitted to the Company by any person or entity,
  • use any device, robot, spider, software, routine or other method to affect or attempt to interfere with the proper functioning of the tracking software,
  • participate in transactions of any kind on the Company website on behalf of any third party, or authorise, assist, or encourage other third parties to do so,
  • take any action that could reasonably cause any confusion as to the Company’s relationship with the Affiliate, or as to the Site on which any transactions are occurring,
  • promote the Company’s brand(s) by using any unauthorised content,
  • post or serve any advertisements or content on any website not owned by the Affiliate using framing techniques, including but not limited to pop-up/pop-under windows, or assist, authorise or encourage any third party to take any such action without the Company’s approval,
  • attempt to artificially alter commissions payable to the Affiliate by the Company in any way, including but not limited to colluding with New Customers referred by the Affiliate, or other Affiliates and/or by the creation of multiple Affiliate Sites or accounts to hedge bets, offset losses or otherwise gain a financial advantage,
  • attempt to intercept or redirect traffic from, or on, any other website that participates in the Programme,
  • register more than one Affiliate Account - exceptions can be made but must be confirmed by the Affiliate Team,
  • use any form of spam in order to attract new customers to the Company’s brand(s),
  • use social media to attract New Customers without the written consent of the Company’s Affiliate representative. Any Content used on the Affiliate’s social media assets needs to be pre-approved by the Affiliate Team,
  • use emailers to attract New Customers without the written consent of the Company’s Affiliate representative. Any Content used on the Affiliate’s emailing assets needs to be pre-approved by the Affiliate Team. Any emailer database which has not been collected using double opt in is prohibited to be used to promote the Company’s brand(s),
  • fail to keep its site compliant according to the Advertising Compliance Guidelines that have been shared with the Affiliate. In the event that the Affiliate fails to keep its site compliant, then the Company has the right to terminate this Agreement immediately and request all Content to be removed from the Affiliate’s assets,
  • apply for a new Affiliate account if it previously had an account closed due to breach of the Agreement,
  • incentivise or indicate how sports betting arbitrage, “sure betting”, “safe betting”, “matched betting”, bonus abuse, casino systems or similar could be used at the Company and/or other betting options that statistically prevent the spirit of the Affiliate partnership from being profitable for both Parties,
  • use marketing materials which can be appealing to minors such as (but not limited to) cartoons, comic book images and child and youth orientated language,
  • when marketing and promoting the Brand and the Company’s services, use anyone who is or appears to be under the age of 25.
  • post or serve any advertisements or content promoting the Company site in markets where it is prohibited to do so, including markets that are under reregulation,
  • engage in, allow, assist, promote, encourage or benefit from, directly or indirectly, any act or traffic that involves fraud, whether of customers or other commercial entities.

3.11 If the Company investigates and concludes that the Affiliate has engaged in any of the activities outlined in 3.10, then the Company has the right to:

  • suspend payments to the Affiliate,
  • change the commission plan of the Affiliate,
  • withhold all commissions generated that are in direct correlation with the breach,
  • invoice the cost to the Affiliate that has incurred due to the breach,

If the Affiliate proves that no breach of the terms has occurred, then all payments will be fully awarded to the Affiliate.

The decision by the Company to pursue any of its rights or remedies under term 3.11. will be without prejudice to any other rights, remedies, legal actions or compensations available to the Company.

3.12 The Affiliate is responsible for informing its users, via its privacy policy, that tracking technology is used in order to track activities once they click on the Company’s brand(s) content. The users should have the option to reject the tracking technology in accordance with the Privacy and Electronic Communications Directive 2002/58/EC on Privacy and Electronic Communications (the “ePrivacy Directive”), and/or any applicable legislation amending, implementing or replacing the ePrivacy Directive.


4.1. All Content will be provided by the Company. This will include Content updates.

4.2. The Affiliate will track New Customers via the tracking links provided by the Company. The Company will ensure, as much as it can, to track a New Customer to its source (Affiliate), however the Company cannot be held liable if a New Customer is not tracked for any reason.

4.3. The Company can decline any Affiliate application at its sole discretion.

4.4. The Company can monitor the Affiliate assets in order to ensure that the Affiliate is complying with the terms of this agreement.

4.5. The Company (its internal and external, financial and accounting auditors) has the right to audit all relevant records during the Term of the Agreement and for two (2) years afterwards. The Affiliate shall allow the Company and/or its auditors access to such records for the purposes of conducting the audit.


5.1 Once the Affiliate is approved by the Affiliate team, a reward plan will be set up. Based on that, the Affiliate will be paid a monthly commission. The commission amount depends on the number of First Depositors and their player activity in that specific month.

5.2 All Revenue Share reward plans are lifetime, for as long as the Affiliate and the Company are bound by the Agreement. If the Agreement is terminated, no more commission payments will be paid to the Affiliate.

5.3 The Company has the right to reduce the Revenue Share Reward Plan if:

  • the Affiliate is NOT actively promoting the Company’s brand(s) on its site and assets,
  • the Affiliate does NOT bring at least three (3) First Time Depositors in a consecutive period of three months,
  • the Reward Plan is not profitable for the Company,
  • there is any regulatory change.

The Reward Plan will fall to 10% and, in the event that the Affiliate does not bring at least one (1) First Time Depositor in twelve (12) consecutive months, the Company has the right to stop paying any commissions, subsequently terminating the Agreement.

5.4 Negative Carry Over is automatically applied to all Affiliate Accounts unless agreed with the Affiliate Manager. If a Reward Plan has No Negative Carry Over enabled, then the Company has the right to apply Negative Carry Over on specific players that have won over £5000.

5.5 Affiliates that have agreed Reward Plans with a CPA element should be aware that the CPA element will NOT be awarded for players that:

  • are self-excluded, suspended or closed,
  • are duplicate,
  • are deemed fraudulent,
  • are bonus abusers or bonus seekers,
  • have been incentivised to open an account and deposit.

In addition, the Affiliate cannot register as a player through its own account and claim any commission.

5.6 Affiliates are strictly forbidden to incentivise players to register and deposit. This will be monitored by the Company’s fraud team. If an Affiliate incentivises its traffic, no commissions will be paid and the Agreement will be terminated.

5.7 If the Affiliate would like to refer another Affiliate, then the Affiliate will need to request from its Affiliate Manager to set up a Sub-Affiliate agreement. The Default Sub-Affiliate Agreement is set to 5% commission of the Sub-Affiliate’s revenue.

5.8 All Affiliate Reward Plans are set up in British Pounds (GBP) and all Affiliate Payments will be paid in GBP. Payments facilitated via Crypto will be paid in BTC based on the GBP value.

5.9 The payment threshold is £100. Any commission under £100 will be rolled over to the next month or until the commission surpasses the £100 threshold.

5.10 The payment methods an Affiliate can request payment by are: Skrill, Neteller and Coinspaid, which are facilitated via the Affilka platform and Bank Transfer, which is facilitated by Playbook Engineering.

5.11 All Affiliates will need to provide an invoice in order to release the payment.

5.12 The payment cycle is once a month, and we aim to have all Affiliate Payments done by the 15th of each month.

5.13 All Commissions are VAT inclusive, which means that UK based VAT Registered Affiliates should invoice the Company with VAT included. For example, if total commissions are £960, then the VAT amount should be £160.

5.14 At any time, for any reason, we have the right to amend the commission structure as we see fit and we will notify you of the same. We may withdraw a commission option at any time by giving notice to you. You may request to change your commission option no more than once every calendar month, which may be accepted or rejected by us at our absolute discretion.

5.15 We reserve the right to freeze any affiliate account that is deemed inactive. If we freeze the account and the affiliate fails to react within 30 days, then we have the right to terminate the agreement and stop paying any commission generated by referred players up to that period of time.

5.16 The Affiliate is responsible for ensuring the accuracy of the payment details in its account and/or as specified on its invoices. In the event that these payment details are incorrect, then any costs incurred by the Company will be deducted from the next payment that the Affiliate is to receive.

5.17 In the event that the Affiliate is overpaid or underpaid, then the Company reserves the right to settle the difference in the next payment run.

5.18 If the Affiliate does not claim the commission generated from its Reward Plan within 2 years, then the Company reserves the right to cancel the payments, terminate the Agreement and confiscate the monies.


6.1 The Affiliate has no rights on property and Content of the Company’s brand(s) such as creatives, Customer Databases and other advertising materials.

6.2 The Company does grant access to its Content, which can be used by Affiliates to promote on their assets the Company’s brand(s). All intellectual property rights of the Company’s Content remain the property of the Company, and the Affiliate shall not use this Content in any way that can damage the reputation of the Company.

6.3 The Affiliate is prohibited to own any site or asset that resembles in any way the Company’s brand(s). By no means should any Customer be misled to believe that the Affiliate asset or site is part of the Company or its brand(s).

6.4 If the Agreement is terminated, the Affiliate is obliged to pause immediately any association that the Company’s brand(s) have with the Affiliate site. The Affiliate must take off any Company promotions, creatives and tracking links from its assets and sites.


7.1. All Parties represent and warrant to one another that they have and will maintain all rights, title, and authority throughout the Term to accept the terms of this Agreement. Each Party grants the other Party all necessary tools to carry out its obligations under this Agreement.

7.2. The Affiliate represents, warrants, and undertakes to the other Parties that they have obtained and will maintain all necessary registrations, authorisations, permissions, and licenses required to perform its duties. The Affiliate also certifies that they are not currently under investigation by any regulatory or legal authority in any country.

7.3. The Affiliate hereby represents, warrants, and undertakes that the Affiliate Site will not include or link to any material that is defamatory, pornographic, illegal, harmful, threatening, obscene, harassing, or racially offensive in nature (or otherwise objectionable or discriminatory), violent in nature (or otherwise controversial), politically sensitive in nature or in breach of any third-party rights (including but not limited to IP infringing websites).

7.4. The Company is connected with organisations working to prevent gambling addiction (e.g., Gamcare, BeGambleAware). The Affiliate must supply information regarding responsible gambling via links to the websites of such organisations as specified and as needed below.

7.5. The Affiliate shall not, for example, create facilities for gambling in such a manner that they particularly appeal to minors by representing or being linked with youth culture.

7.6. The Affiliate acknowledges and accepts:

  • The Company's participation in the EGBA standards, responsible gaming and betting policy, and Code for Responsible Advertising for online gambling;
  • Its obligation to comply with said standards, policy and code (available online: http://www.egba.eu/responsability/egba-standards and https://www.egba.eu/uploads/2020/04/200428-Code-of-Conduct-on-Responsible-Advertising-for-Online-Gambling.pdf)

7.7 The Parties hereby agree that they have complied with all applicable statutes, regulations, rules, recognised practices and codes relating to the prevention of tax evasion and/or the facilitation of tax evasion (whether within or outside of the United Kingdom) as well as the Criminal Finances Act 2017, including but not limited to:

The Parties recognise that they have not completed, failed to complete, or been involved in any activity, practice, conduct, or thing that would (or the omission of which would) constitute:

  1. a foreign tax evasion offence in the meaning of section 46(5) of the CFA 2017 (“Foreign Tax Evasion Offence”),
  2. a UK tax evasion offence within the meaning of section 45(4) of the CFA 2017 (“UK Tax Evasion Offence”),
  3. a facilitation of a UK Tax Evasion Offence within the meaning of section 45(5) of the CFA 2017,
  4. a facilitation of a Foreign Tax Evasion Offence within the meaning of section 46(6) of the CFA 2017,
  5. failure to prevent a Facilitation Offence within the meaning of sections 45 or 46 of the CFA 2017.

The Parties acknowledge that they have not conducted periodic risk assessments of one or more of them and their employees, as well as other associated persons, with the goal of preventing them from committing a Facilitation Offence.

The Parties also acknowledge that they have established (and will continue to maintain) measures and processes, including CFA 2017 prevention procedures, to ensure future compliance with the CFA 2017 and have taken steps so far as it is reasonably possible to do so to guarantee that their associated persons have followed such regulations. The Parties also agree that they use reasonable efforts to ensure that their relevant associated persons (including, where appropriate, employees, officers, subsidiaries, subcontractors or any third-party service provider) comply with the obligations set forth in this clause.

7.8 For the purpose of article 7.7, the meaning of prevention procedures and associated persons shall be determined in accordance with sections 44(4), 44(5), 45(3) and 46(4), as applicable of the CFA 2017 (and any guidance issued under section 47 of the CFA 2017).


The Affiliate shall indemnify on demand and hold harmless the Company and each of its associates, officers, directors, employees, agents, shareholders and partners from and against any and all losses, demands, claims, damages, costs, expenses (including without limitation consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by the Company resulting from any breach, non-performance or non-observance by the Affiliate of any of the obligations or warranties specified under this Agreement.


9.1 This section shall not limit the Company's liability for death or personal harm caused by negligence or fraud.

9.2 The Company's aggregate liability for any loss or damage sustained by the Affiliate as a result of or relating to this Agreement, whether in contract, tort (including negligence) or for breach of statutory duty or in any other way, shall not exceed the amount of Commission that has been actually paid by the Company to the Affiliate during the prior 12 months.

9.3 The Company will not be held responsible for any of the following:

  • Any losses resulting from the Company's Products' or Technical Platform's malfunction, disruption, or change.
  • Any loss resulting from or related to revenue, profits, contracts, or business failure to achieve anticipated savings.
  • Any loss of goodwill or reputation.
  • Any losses incurred as a result of any other matter under this Agreement, whether direct or indirect, are not covered by the Affiliate.

9.4 All conditions, warranties, and representations implied by statute, common law, or otherwise are excluded to the extent permissible by law.


10.1 This Agreement will take effect on the date the Company notifies the Affiliate that its application has been accepted, in accordance with the introductory provisions of this Agreement, and shall continue thereafter unless or until terminated as set forth in this article.

10.2 The Company may terminate this Agreement immediately by written notice:

  • if the Affiliate breaches its material responsibilities set forth in this Agreement and, in the case of a remediable breach, fails to correct it within 30 days of notification from the other party,
  • if the Affiliate becomes insolvent or is unable to pay its debts, proposes a voluntary arrangement, has a receiver, liquidator, administrator or manager appointed over the whole or any part of its business or assets or if any application shall be presented, order shall be made or resolution passed for its winding up (except for the purposes of a bona fide amalgamation or reconstruction), bankruptcy or dissolution or if it shall otherwise propose or enter into any composition or arrangement with its creditors or any class of them, or it ceases to carry on business or if it claims the benefit of any statutory moratorium,
  • if the Affiliate sells their firm, or any portion thereof, or registers a change of beneficial owner, and/or in the event that the Purchasing Company's (specifically outlined under this Agreement) activities are in conflict with those of the Company,
  • if the market's legal and/or regulatory position has altered or is in the process of changing to the point where the Agreement's goals can no longer be achieved and/or no longer represent market reality, as is obligated by this provision,
  • if the Affiliate does not generate any New Depositing Customers for a period of 6 months, except in markets where affiliate activity is restricted (e.g. Netherlands),
  • if the Company has reason to believe – and has reasonable proof – that the Affiliate is engaging in illegal activities or has repeatedly violated this Agreement's provisions.

10.3 The Affiliate may terminate this Agreement as follows:

  • They have the right to cancel the Agreement if they disagree on changes made and notified to them by the Company.
  • If they disagree with any modifications to the Reward Plan as a result of any breach mentioned in this Agreement.

However, the Affiliate's continued participation in the Programme is deemed as binding agreement to the aforementioned modifications.

10.4 Either Party may terminate the Agreement at any time by giving thirty (30) days written notice to the other Party.

10.5 The Affiliate will only be eligible to receive the outstanding Commission due as of the effective termination date of this Agreement if it's terminated. However, the Company may reasonably withhold the Affiliate’s final payment to ensure that the correct amount is paid. After such payment, the Affiliate will no longer be entitled to receive any other Commission.

10.6 For any and all termination notices, delivery via e-mail is considered a written and immediate form of notification.


The Company is a licensed UK operator and promotes responsible gambling and social responsibility. As a member of the Planet Sport Bet Affiliates Programme, the Company would like to ensure that Affiliates acknowledge all advertising guidelines and follow regulations and rules issued by the local authority.

For the avoidance of any doubt, it is up to every Affiliate to ensure that it is compliant with its advertising and onsite promotional activity. Any wrongdoings will force Planet Sport Bet Affiliates to terminate the Agreement and close the Affiliate account.

For any enquiries regarding the above, the Affiliate should contact its Affiliate Manager.

Marketing Promotions Guidelines

Content: The Company will provide the Content of the brand(s) that the Affiliate can use in order to promote on its site. The Content will be provided via the Marketing Section of the Technical Platform or via an authorised Affiliate Manager. If Content is altered by the Affiliate without first consulting the Company, or the Affiliate uses its own Content, then this can lead to suspension of the Affiliate’s account.

Promotions: Affiliates need to be precise, clear and not misleading when they promote Customer Promotions and Offers to their audiences. Affiliates need to consult their Affiliate Manager in order to promote a specific offer and should follow the same wording as the Company. They should never mislead by omission, exaggeration or by any other means.

Affiliates should follow the below terms:

  1. Players – New players only / Existing players only / Selected players only
  2. Age Restrictions – 18+ warning sign needs to be displayed on all ads, banners and promotional material
  3. Deposit Information – No Deposit required / Minimum Deposit
  4. Offer Information – 100% Match bonus up to £XX
  5. Offer Requirements – Wagering and Expiring: such as 35x and 1 month expiration
  6. Limitations – Minimum Bet is £XX / Max Bet per Spin is £YY
  7. Game Restrictions – Selected Games only or Specific Slot Game (Book of Dead)
  8. Industry Links– Links to Responsible Gambling bodies such as begambleaware.org should be visible on Affiliate Site
  9. Additional Terms – Any other extra term like country restriction
  10. Terms and Conditions – Should accompany the Offer

If space is limited, significant terms of the promotion (points 1 to 8 above) must always be displayed in the offer and the term “T&Cs apply” must be displayed in the offer as a link to additional terms and T&Cs of the promotion one click away. The link should refer to either the Affiliate’s page where the T&Cs are displayed or the Company’s Brand site where the full set of T&Cs of the promotional offer must be visible.

Tipsters/Betting Advisors: Any Affiliate that deems itself as a Tipster or publishes betting tips must:

  1. clarify that betting is the Customer’s own risk to take,
  2. clarify that success is never guaranteed,
  3. responsibly provide tips and advice,
  4. not encourage Customers to reinvest their winnings into more betting activities,
  5. provide accurate information and not misleading facts regarding their tips and their success,
  6. not pass the “Get Rich via Gambling” mentality to their audiences.

Affiliates must never falsify betting results or manipulate images to suggest that results were more favourable than they were. Any Affiliate that is found to have misrepresented betting results will have its Affiliate account terminated immediately.

Marketing Channel Guidelines

Email Marketing: Affiliates are not permitted to engage in any email marketing activities on behalf of the Company. If the Affiliate wants to use an emailing database, then the Affiliate needs to contact the Company and get written approval. Any Affiliate found to be carrying out any unauthorised email marketing activities will have its Affiliate account terminated.

Social Media: The Affiliate cannot post on social media anything that has to do with the Company’s brand(s) without first getting the written approval of the Company. Even then, any links posted on social media should link back to the Affiliates site, which in turn should hold compliant promotional material of the Company’s brand(s). Affiliates must not post any Affiliate links directly on their social media page(s). Any Affiliates found to have done so will have their Affiliates account suspended and/or terminated. The aforementioned guidelines on Content and Customer Offers are also applicable to social media posts.

In addition, Facebook, Twitter and other social media have their own guidelines and policies regarding the advertising of gambling products and Affiliates must comply with such guidelines and policies. For example, if promoting gambling through a Twitter, Facebook or any other social media handle, an 18+ statement (or 21+ in some jurisdictions) must be included in the Affiliate’s page bio and any relevant agreements/addendums between the Affiliate and the social media companies must be concluded and signed.

Some useful links to Facebook’s and Twitter’s advertising policies are included at the end of Appendix A.

Paid Social Advertising: No Affiliate can use paid social advertising to promote the Company’s brand(s). If the Affiliate would like to use paid social advertising, then the ad needs to redirect the traffic to its own site. Customers should not be misled to think that the ad is by the brand(s) instead of the Affiliate. The Affiliate should contact its Affiliate Manager to get more clarification regarding paid social campaigns. Also, the Affiliate may be required to sign an addendum to promote the Company’s brand(s) via this channel.

Pay Per Click (PPC): No Affiliate can use PPC to promote the Company’s brand(s). If the Affiliate would like to use PPC, then the ad needs to redirect the traffic to its own site. Customers should not be misled to think that the ad is by the brand(s) instead of the Affiliate. Also, the Affiliate is forbidden to bid on the brand names, trademarks and misspellings of those, cannot use the brand names in any ad copy and URL and is obliged to add the brand keywords as negative (phrase) keywords on their accounts. Any Affiliate found to be in violation of the above may have its Affiliate account suspended and/or terminated.

Media Buys: Affiliates are prohibited to promote the Company’s brand(s) via advertising exchanges, programmatic networks, etc without prior written consent from their Affiliate Manager. In the event this is agreed, the Company should have 100% visibility on this activity in order to ensure that all promotions are displayed in a compliant manner.

SMS: As per email marketing, the Company forbids any Affiliate to send promotional offers of the Company’s brand(s) via SMS.

Native Advertising: The Company forbids Affiliates to use the Company’s brand(s) promotions in any native advertising or advertorials.

Pop Under Advertising: The Company forbids Affiliates to use the Company’s brand(s) promotions in any pop under advertising.

Domains: The Company forbids Affiliates to register or purchase domain names that are identical, contain or are misspellings of the Company or the Company’s brand(s).

Mobile Apps: Any Affiliate wishing to release mobile apps into the Apple, Google Play or other App stores must ensure that the App name does not include any Brand names or trademarks, or misspellings of Brand names.


  1. EGBA: https://www.egba.eu/responsibility/egba-standards/
  2. Code of Responsible Advertising: https://www.egba.eu/uploads/2020/04/200428-Code-of-Conduct-on-Responsible-Advertising-for-Online-Gambling.pdf
  3. Facebook General Advertising Policies: https://www.facebook.com/policies/ads
  4. Facebook Real Money Gambling Policy: https://www.facebook.com/policies/ads/restricted_content/gambling
  5. Twitter General Advertising Policies: https://support.twitter.com/articles/20169693
  6. Twitter Gambling Content Policy: https://support.twitter.com/articles/20170426

Provided solely for informative purposes and should not be seen to be exhaustive. For the avoidance of doubt, it is up to the Affiliate to ensure that they are compliant with all advertising guidelines and legislation around the promotion of online gaming in the relevant jurisdiction. Any wrongdoings will lead to the suspension and possible termination of Affiliate account with the Program.


  1. Statutory and Self-Regulatory Requirements

There are various statutory and self-regulatory requirements that the Company and Affiliates must comply with when promoting and advertising gambling services in the UK. In particular, Affiliates must comply with the following requirements:

  • Licence Condition 16 of the Licence Conditions and Code of Practice (“LCCP”) on Responsible Placement of Digital Advertising,
  • Social Responsibility Provision 5.1.6 (Compliance with Ad Codes) and Social Responsibility Provision 5.1.7 (Marketing of Offers) of the LCCP,
  • Advertising code of practice issued by the Committee of Advertising Practice (“CAP”) and the Broadcast Committee of Advertising Practice (“BCAP”),
  • IGRG Code for Socially Responsible Advertising.

(Collectively “UK Codes”)

Links to the UK Codes are included at Section 4 of Appendix B.

  1. Joint Responsibility

Affiliates are held jointly responsible with the Company by the UK advertising authority (Advertising Standards Authority), in respect of any advertising or Content that Affiliates publish on behalf of the Company in the UK or intended for the UK.

  1. Specific Requirements for Content published in the UKAffiliates must pay special attention to the provisions of the UK Codes that prohibit marketing that is likely to appeal to those aged below 18 and should not use any medium for gambling advertising where the marketing would be directed at those aged below 18. Affiliates must read the CAP Advice Online articles entitled Children & age-restricted ads online and Gambling advertising: protecting children and young people. Links to these articles are included at Section 4 of Appendix B.

Affiliates must be aware of Section 2 of the CAP Code (a link is included at Section 4 of Appendix B), which sets out the basic requirements for any marketing communication to UK consumers.

All Content displayed on Affiliate Sites should be clearly and prominently marked ‘#ad’.

Affiliates are required to display safer gambling related content on their Sites on a regular basis.

All promotions on Affiliate Sites are required to display significant terms and conditions in the body of the promotion and a link to a compliant landing page. The following terms and conditions, where applicable, are considered to be significant:

  • New customers only
  • Crediting period (on placement or settlement)
  • Wagering requirements
  • Minimum odds
  • Minimum deposit
  • Maximum withdrawal amount
  • Bonus expiry period
  • Payment method restrictions
  • Game restrictions

This requirement on the display of significant terms, applies across any and all communication channels through which bonuses are promoted.

The below is an example of significant terms and how they should be displayed anywhere a bonus is promoted:

“New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.”

The terms ‘Risk Free’, ‘No Risk’, ‘Urgent’, ‘Now’, ‘Hurry’, ‘Can’t lose’, ‘Get Rich’, ‘Win Big’ or variations of, must not be used under any circumstances in relation to the Company’s offers.

The term ‘Money Back’, or variations of, must not be used under any circumstances in relation to the Company’s offers. Bonuses are credited as either Bonus Money or Free Bets.

  1. Useful Links for AffiliatesFor more information on UK Gambling Commission advertising and marketing rules and ASA/CAP UK advertising guidelines, Affiliates are referred to the following links:




Industry Group for Responsible Gambling Advertising code:


Children and age-restricted ads online



Section 2 of the CAP Code


These links are provided solely for informative purposes and should not be seen to be exhaustive. For the avoidance of doubt, it is up to the Affiliate to ensure that they are compliant with all advertising guidelines and legislation around the promotion of online gaming in the relevant jurisdiction. Any transgressions will lead to the suspension and possible termination of the Affiliate account with the Program.

A breach of any of the obligations contained in this Appendix B is considered a material breach.

Revised: 3rd August 2022